Senior Marketing Manager

Job Description

We are looking for an experienced, passionate and creative Digital Marketing Rockstar to join our dynamic and growing team at Analytics Vidhya. As a digital marketer, you will be responsible for developing, implementing and executing Lead Generation strategies in order to increase the leads funnel and brand presence via digital marketing channels for our flagship programs through all digital channels and social media channels. You will be working closely with the Product Managers, Sales Managers & Operations teams in this role.

Responsibilities & Duties

• Develop, execute and manage all marketing strategies for Lead Generation for our flagship programs.
• Achieve the lead generation KPIs 
• Funnel Management (create awareness nurture & convert leads via campaigns and website properties)
• Copywriting & Landing page management - Landing Pages and specific programs / Initiatives
• Collateral Creation - Design & feedback + changes
• Distribution of collaterals and product awareness / Lead awareness / Generation
• Stay up to date with latest digital marketing trends, best practices and technologies in the industry
• Work with content team and designers to ensure the content that has been created is informative and appealing/exciting to users
• Communicate with influencers via social media to create a strong network of brand ambassadors. Lead Generation and brand awareness through Influencer Marketing
• Understand competitive landscape and strategies that competition is using for lead generation and funnel management
• Present results to Senior Management and Leadership team of Analytics Vidhya and suggest improvements for increasing leads and across all digital channels

 Requirements (Qualifications & Work Experience)

·       At-least 5 to 7 years of experience as a Digital Marketer (Lead Generation through email and other channels) or in a similar marketing role (preferably in Edtech or e-commerce industry)

·       Good knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Telegram, Google+ and other social media channels

·       Understanding of web traffic metrics, campaign monitoring etc. (Google Analytics, SEO)

·       Experience with doing audience and user/buyer persona research

·       Familiarity with web design and publishing

·       Critical thinker, problem-solving and multitasking skills

·       Excellent time-management skills, strong interpersonal, presentation and communication skills

·       Educational Qualification (Graduation degree- Mandatory)